...any road will take you there.”Many will recall this classic line from Lewis Carroll’s “Alice in Wonderland” in the conversation between Alice and the Cheshire Cat. As business leaders start looking at how this year will end and begin planning for the next year, it is important they plan through the lens of strategic thinking. Strategic thinking is comprised of the three guiding elements of the business: Vision, Mission, and Strategy. In chapter 3 of our most recent book, “Finding the Missing Piece: The Impact of Effective Communications on Sustainable Success”, we focus on the strategic communications involved in strategic thinking and why it is critical to the effectiveness of an organization’s overall communications strategy.We define strategic communications as the actions involved in communicating the long-term purpose and direction of the organization. To that end, strategic communications is unique in its application than the operational and tactical communications which we will...
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