Making Numbers Count

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This month, we highlight the value of tactical communications in the planning process around goals, metrics and desired results. With the focus on knowledge-based decision-making, we also highlight a book that has helped us become more comfortable with communicating numbers as leaders. In, “Making Numbers Count”, Chip Heath and Karla Starr outline a process that helps leaders not only understand the numbers, but more importantly communicate the numbers in a way that resonates with the audience both logically and emotionally!Our favorite section of the book is titled “Use Emotional Numbers ~ Surprising and Meaningful ~ To Move People to Think and Act Differently”. It is a powerful set of ideas in short and easy-to- understand chapters that help the reader quickly understand the authors’ idea. The authors use plenty of examples that also aid in the reader grasping the main idea in a way that also makes it easy to apply...
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