To Sell is Human

When I speak with clients about getting it right the first time and avoiding re-work, the one functional area that seems the most frustrating in this area is Sales.  Typically, when you don’t do it right the first time, someone else did (or at least did it better than you) and won the business.  In his most recent book, “To Sell is Human”, Daniel Pink explores how the process of sales has changed and offers some great ideas on how to get it right the first time. My favorite part of the book is Chapter 6 where he speaks to the idea of Clarity.  One idea is turning the traditional notion of sales from Problem Solving to Problem Finding.  The better we are at finding problems and offering solutions to solve them, the more valuable we are to our clients.  The ability to do both forces us to leverage more than...
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