Trust is a sustainable success multiplier in today’s dynamic business world often described in terms that belie distrust and suspicion. The problem can be people may not know, or have forgotten, how to trust others, especially in a competitive business environment. In their recent book, “Smart Trust
”, Stephen M. R. Covey and Greg Link set out to outline five trust actions that are common to high trust people and organizations.
Of the five smart trust actions outlined in the book, my favorite is the discussion around action #4, which is to “Do What You Say You’re Going To Do”. While this seems almost too obvious an action, it is set out as a key action for a reason; too many people don’t “Walk the Talk”. The ability to model the behavior that builds a culture of trust becomes a performance multiplier both for individuals and for organizations. Of note, is the importance of declaring the leader’s intent. The spoken intent transcends tactical actions that may or may not play out as planned. The trust is in the intent more than the actual steps to achieve the goal.
Enjoy the Book!