WHAT TO READ

Well Said!

I recently had the privilege of facilitating a workshop on using persuasion in the sales process to a group of fellow business coaches.  In many respects the idea of persuasion fits with this month’s book that highlights a variety of different and effective ways to persuade a decision maker, whether it be in the sales process or not.  “Well Said!” by Darlene Price includes many ideas on how to present, speak and otherwise carry yourself more effectively to convey your ideas.

My favorite part of the book is the discussion around the concept of establishing your credibility.  The author speaks to the three Factors of Perception as keys to establishing true credibility with an audience or listener.  The Factors of Perception are:
  • Visual Factor – How does the audience or listener see you in the manner in which you dress, the room, and your body language?
  • Vocal/Verbal Factor – How does the audience or listener hear you in tone, words and phraseology you use to convey your ideas?
  • Relational Factor – How does the audience or listener feel about you in the way they trust and appeal to your ideas on an emotional level?
Enjoy the Book!
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Sunday, 05 February 2023