The end of the year holiday season is, among other things, a season of hope. As we take stock of 2012 and begin to focus on 2013, we are filled with hope for a better life in whatever way is meaningful to us. However, hope alone is not going to carry the day. Hope has to become a Vision which further translates to Strategies, Goals and Actions that lead to Improved Results. In his 2002 best seller "Hope Is Not A Strategy - The 6 Keys to Winning The Complex Sale", Rick Page lays out very definitive sales strategies to differentiate your value and effectively close sales in a business-to-business selling environment. While the definition of complex may have changed in the last 6 years, in today's global and very uncertain business landscape, we can ill afford to "hope" we close a deal or "hope" the client buys from us again....
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